Podcasting: A Fantastic Online Marketing Strategy - Small Business ...

Podcasts are a super-effective way of marketing your business because they engage audiences and they personalize your marketing message.

One of my services is converting audio files into a finished podcast and submitting the podcast to iTunes and other podcast directories.

My clients John McCarty & Brad Cooper have a weekly radio show ?Financial Answers for Today?s Economy.? ?They wanted to convert the show files into a podcast for iTunes and other podcast directories. ?Their audio files were already in MP3 format, which was great because that?s the only format that works on all digital devices. ?So they were one step ahead of the game.

Steps to Creating a Podcast

Starting with an MP3 file, I created their podcast artwork, added ID3 tags to replace generic information, stored the new files in ?the cloud,? created a new rss feed and then submitted the feed to the directories. ?John & Brad wrote their blog post from their show notes and we were ready to connect the podcast file to their website.

Here?s the generic audio player before I edited it.

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And now here?s the finished audio player the way it will look online and in iTunes.

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Now John & Brad?s podcast matches their other branding and it will be easily recognizable on any device.

Get Started With Podcasting

Podcasting will work with any business and it doesn?t require a ton of expensive audio equipment. ?You?ll need a good microphone and the right software.

Want to know more about podcasting? ?Contact me for a free consultation about how you can drive traffic to your website and your business with audio.

Source: http://semomarketingsolutions.com/podcasting-fantastic-online-marketing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=podcasting-fantastic-online-marketing-strategy

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